Own the end-to-end strategy and execution of executive events, hospitality programs, trade shows, and Workday conferences across North America
Design and deliver C-suite–caliber experiences (executive dinners, roundtables, private briefings, customer councils) that drive senior-level engagement and pipeline impact
Lead planning and on-site execution for major industry trade shows and Workday flagship events, including sponsorship strategy, booth experience, session programming, and executive presence
Partner closely with Sales, Product Marketing, Growth Marketing, and Customer Success to align events to our GTM priorities and target accounts
Serve as a trusted partner to senior sales leaders, supporting executive meetings, customer engagements, and bespoke hospitality moments
Manage budgets, vendors, agencies, and venues with precision—balancing premium experiences with disciplined ROI
Own event measurement and reporting, including attendance quality, executive engagement, pipeline influence, and post-event outcomes
Ensure events reflect Workday brand standards while tailoring experiences for local markets and cultural nuance
Act as a calm, authoritative leader on-site—anticipating issues, solving in real time, and delivering consistently high-quality execution.

7+ years of experience in B2B event marketing, field marketing, or experiential marketing
5+ years experience owning executive-level events and hospitality programs, including C-suite audiences
5+ years experience delivering large-scale trade shows and conferences (planning through on-site execution)
3+ years working in a matrixed, global organization, partnering across regions and functions
Experience in enterprise SaaS, technology, or professional services environments
Track record of partnering effectively with senior sales and executive stakeholders
Strong commercial mindset—able to connect event strategy to pipeline, revenue, and account impact
Comfortable managing six-figure+ budgets, agencies, and high-stakes vendors
Exceptional attention to detail paired with strong strategic judgement
Confident, polished communicator who can operate credibly with senior executives
Experience supporting or working on Workday conferences or large global user events is a strong plus
Familiarity with event measurement frameworks and CRM/marketing automation systems
Strong project management skills with the ability to juggle multiple complex programs simultaneously
Willingness to travel across North America frequently, as needed.

Senior Event Marketing Manager – Adaptive Planning

Key skills