Support technical SEO audits (crawlability, indexation, site performance, structured data)
Identify and document issues related to site health using tools and manual review
Partner with developers to implement fixes and validate changes
Contribute to ongoing SEO best practices and governance
Own on-page SEO execution across client websites (metadata, internal linking, content structure, schema recommendations, etc)
Conduct keyword research and map opportunities to content and site architecture
Optimize existing content and partner with content teams on new content creation
Ensure alignment between search intent, content experience, business goals, and SEO best practices
Monitor and report on SEO performance using tools like Google Search Console (GSC) and analytics platforms (GA4, etc.)
Translate data into insights and actionable recommendations
Support measurement frameworks that connect SEO efforts to business outcomes
Utilize industry tools (such as Ahrefs, Screaming Frog) for audits, research, and monitoring
Contribute to scalable workflows and documentation for SEO delivery
Partner with Behavioral Analytics, CRO, and Strategy teams to align SEO with broader digital initiatives
Support integrated campaigns that connect SEO, content, and experimentation
Participate in client meetings and contribute to recommendations and presentations

3–5 years of hands-on SEO experience (agency or in-house)
Strong experience with on-page optimization and content strategy
Working knowledge of technical SEO concepts (indexation, site architecture, Core Web Vitals)
Experience using SEO tools (such as Google Search Console, Ahrefs, Semrush, Moz, BrightEdge, Screaming Frog, Answer the Public, Surfer, Clearscope, BuzzSumo)
Familiarity with analytics platforms (GA4 preferred)
Ability to translate data into clear insights and recommendations
Strong communication, project management, and collaboration skills
Experience or curiosity in search trends, including AEO and GEO.

SEO Specialist

Key skills