Brand Manager

Role Overview

• Drive the evolution of our brand’s strategy, visual identity, and voice to ensure seamless scaling.
• Apply strong expertise in brand strategy, visual identity, and brand voice to successfully expand our brand.
• Review and guide the use of brand assets, trademarks, and co-branding initiatives to ensure consistency and impact.
• Demonstrate sound brand judgment in fast-moving, cross-functional environments to maintain brand excellence.
• Provide clear, constructive feedback to partners, vendors, and internal teams to enhance brand alignment.
• Manage trademark usage governance, collaborating with Legal on filings and enforcement as needed.
• Review and approve all third-party uses of company marks, including those by partners, channel organizations, vendors, agencies, customers, and non-channel third parties.
• Empower others to use brand assets and trademarks creatively and effectively, providing mentorship and insight for impactful co-branding initiatives that drive business growth.
• Oversee and maintain brand guidelines and portals to ensure consistency and accessibility.
• Direct brand intake systems and workflows, including efficiently responding to brand review requests and managing brand guideline portals.
• Continuously enhance governance processes continuously to boost clarity, speed, and scalability.
• Acts as a brand steward across the partner ecosystem, protecting brand equity while enabling effective partner marketing.
• Act as the primary point of contact for co-marketing brand questions and approvals.
• Review and approve co-marketing logo lockups, partner and co-branded campaign assets, and co-marketing materials.
• Collaborate with Channel Programs and Partner teams to hold quarterly brand check-ins to ensure brand consistency and alignment and deliver brand support during the rollout of new programs.
• Drive brand strategy and lead execution for HPE’s Partner Ready Vantage program and related initiatives.
• Ensure all partner content meets established brand standards and endorsement policies.

Requirements

• 6+ years of experience in brand management, brand operations, partner marketing, or brand governance (tech or B2B preferred).
• Deep understanding of brand standards and governance, trademark usage and endorsement principles, channel, partner and co‑marketing models.
• Strong operational mindset with the ability to balance brand protection and business enablement.
• Detail‑oriented, with a strong ability to see work through from intake to final execution.
• Comfortable owning systems, processes, and high‑volume approvals.
• Demonstrated success working cross‑functionally with sales, partner, and marketing teams.
• Excellent project management and stakeholder management skills.

Benefits

• Health & Wellbeing
• Personal & Professional Development
• Unconditional Inclusion