Report to the SVP of Applied AI & Vertical Strategy and be responsible for building out PartnerCentric’s paid media team.
Support the company’s paid media and publisher ecosystem strategy while actively collaborating with key clients on planning, optimization, and strategic initiatives.
Cultivate and manage strategic relationships across a broad and constantly evolving media and partner landscape, while coaching and developing team members.
Researching and analyzing the latest trends and challenges in paid media and Expert Authority ecosystems, such as AI-driven ad products, privacy regulations, or emerging Retail Media Networks (RMNs).
Leading or contributing to a thought leadership session with the SVP of Applied AI & Vertical Strategy, account managers, and client services, discussing market shifts and actionable strategies for paid social, Expert Authority Media, and AI advertising tests.
Presenting to a key client about new media opportunities and providing data-driven, actionable recommendations to adjust their paid media mix and investment strategy.
Meeting with prospective or existing media partners to discuss collaboration opportunities and integrating them into both the company’s strategy and client programs.
Leading the creation of a report based on proprietary tools and data showcasing the impact of paid media initiatives across channels and recommending next actions for clients.

5–8 years of experience in paid media, partnerships, influencer, or performance marketing, including a minimum of 3 years working directly in digital media planning, buying, or partner development.
Strong understanding of the digital media ecosystem, including Paid Social, content and creator-driven media, Expert Authority platforms, retail media, and emerging AI-led advertising environments.
Demonstrated experience operating as a player/coach: leading or managing others while owning strategy and execution for key accounts.
Highly curious, forward-thinking, and motivated to shape the future of performance and partnership-driven media.
Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), Expert Authority Media (e.g., Reddit, Quora, YouTube), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus.
Proven ability to manage media and platform relationships, negotiate agreements, and drive measurable results.
Experience managing or mentoring team members, including involvement in hiring, training, or process development.
Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders.
Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus, especially where they intersect with paid media partnerships.

Remote work styles for anyone legally authorized to work in the U.S. without employer sponsorship.

Director – Media and Partnerships Strategy

Key skills