Develop and implement operational strategies and processes to optimize facility performance throughout a region of Crunch locations.
Oversee multi-unit operations including training & development with an emphasis on performance management of the general manager team.
Manage facility budgets and report on key performance indicators.
Oversee regional program on facility management including gym audits to ensure all locations follow brand standards.
Identify and implement process improvements to enhance efficiency and productivity.
Lead and motivate a team of fitness professionals, including general managers and assistant general managers throughout a specified region.
Conduct performance evaluations, provide feedback, and develop staff training programs.
Institute practices to achieve goals and monitor key performance indicators for each location based on analysis of both current and historical data.
Monitor goals for sales and production for the network.
Collaborate with VP of Operations on key initiatives designed to drive top sales in both the membership category and personal training.
Train and develop gym level leadership on both sales and member experience to accelerate network growth.
Work in collaboration with New Gym Openings team to ensure a successful location openings.
Oversee execution of promotional events designed to enhance sales and the member experience.
Implement new programs and services to adhere to Crunch brand standards.

Bachelor’s degree in a related field; MBA preferred
5+ years of experience in fitness leadership roles, with at least 5 years in a multi-location or franchisee environment
Proven track record of operational excellence in the fitness industry
Strong expertise in business analytics, including proficiency member management systems
Demonstrated ability to use data analytics to improve customer lifetime value and increase network performance
Excellent project management skills with the ability to prioritize, manage multiple initiatives, and meet deadlines
Outstanding leadership, communication, and interpersonal skills with the ability to collaborate across departments
Passion for fitness and wellness, with a commitment to staying current on industry trends and innovations
Ability to travel extensively throughout a specific region of Fit Fusion locations
Ability to relocate

Area Director of Operations – Fitness

Key skills