Brand & Communications Manager

Role Overview

• Own and execute Netcraft’s organic social media strategy, primarily on LinkedIn and other relevant platforms.
• Translate blogs, threat research, reports, webinars, and announcements into high-performing social content aligned with Netcraft’s brand voice.
• Identify and capitalize on timely cybersecurity news, industry developments, and threat trends.
• Partner with subject matter experts and executives to amplify thought leadership and elevate Netcraft’s authority in cybersecurity.
• Manage Netcraft’s presence across relevant cybersecurity and financial services communities, including Reddit, forums, and discussion boards.
• Engage authentically in industry conversations, contributing insights that build credibility and trust without overt promotion.
• Support Netcraft’s participation in key partner and industry communities (e.g., FS-ISAC and similar sector groups).
• Coordinate with internal stakeholders to share timely insights and intelligence within trusted partner ecosystems.
• Grow and nurture Netcraft’s audience of CISOs, security leaders, and digital risk professionals.
• Support employee advocacy and executive amplification initiatives across social channels.
• Identify opportunities for partnerships, collaborations, and community engagement across the cybersecurity ecosystem.
• Support drafting and editing blogs, reports, webinar content, landing pages, and other communications assets.
• Translate technical input from threat researchers into clear, audience-appropriate messaging.
• Track and report on social, community, and brand performance metrics, and use data to refine messaging and distribution strategy.

Requirements

• 3–5 years of experience in brand, communications, content marketing, or community management.
• Experience in cybersecurity, enterprise SaaS, fintech, or a related technical industry strongly preferred.
• Demonstrated success growing meaningful social presence and community engagement in a B2B environment.
• Experience engaging in industry communities (e.g., ISACs, professional forums, or technical communities).
• Strong writer and editor with the ability to distill complex technical topics into clear narratives.
• Analytical mindset; comfortable working with performance data and deriving actionable insights.
• Self-motivated, purpose-driven team player who thrives in a lean, high-performance environment.
• Experience collaborating with technical stakeholders (e.g., researchers, product teams, engineers).

Tech Stack

• Cyber Security

Benefits

• Highly attractive base salary and bonus scheme, based on performance against defined targets, reviewed annually
• Equity scheme, so you can share in Netcraft’s long-term success (eligibility criteria apply)
• Generous private health cover with 10+ plan choices
• 401(k) Safe Harbor Plan, with employer-matched contributions up to 4%
• Flexible and hybrid working options
• 33 days’ vacation per year (including public holidays), rising to 37 days with length of service
• Paid sick leave up to 12 weeks per year, plus separate paid compassionate leave if needed
• Enhanced paid family leave entitlements, including up to 52 weeks maternity/adoption leave (paid on a sliding scale) and four weeks paternity leave
• Two paid volunteering days per year
• Two paid personal development days per year, plus access to Udemy and Coursera
• Regular company social events throughout the year
• Free drinks, snacks, and lunches provided in the office
• Inclusive culture and environment where you’ll feel genuinely valued and supported