Innovation, Customer Experience, Direct Sales Communications Manager

Role Overview

• Lead Strategic Communications
• Shape integrated communication strategies by translating research, data and external trends into bold, actionable recommendations that build reputation, trust and advocacy for Allstate.
• Champion Culture, Change and Purpose
• Lead communications that advance Allstate’s purpose‑driven culture, model adaptability through change and influence others with a confident, human and optimistic approach.
• Own Complex Communication Initiatives – Develop, plan and lead end‑to‑end communication programs and projects, aligning key Allstate stakeholders, while navigating complexity and competing priorities.
• Drive Stakeholder Outcomes
• Design and execute short‑ and long‑term strategies that engage Allstate’s key stakeholders with a clear focus on outcomes to strengthen enterprise reputation.
• Use Data to Inform Decisions and Direction
• Interpret stakeholder insights to evaluate effectiveness, guide strategy adjustments and elevate the impact of communications.
• Elevate Allstate’s Storytelling
• With a mindset of curiosity, develop integrated, enterprise‑level stories that reinforce Allstate as innovative, customer‑centric and caring, partnering closely with PR, media and enterprise teams.
• Serve as a Trusted Strategic Advisor
• Provide communication counsel to leaders and business partners, influence decision‑making and act as a connector across teams and external partners.
• Lead High‑Impact Experiences
• Own planning and execution of key meetings and events from strategy through delivery, ensuring experiences reflect the Allstate brand standards.
• PR/Media Relations & Issues Management: Partner with the enterprise PR team to develop content for owned, earned and paid media, as well as internal channels.
• Proactively identify and help mitigate reputational risks by working closely with the Issues Team.
• Resource Allocation & Budget Management (as required): Support budgeting and monthly forecasting; manage external/vendor relationships in alignment with Communications goals and corporate policies.

Requirements

• 10 or more years of experience (Preferred)
• Proven capability to consult, influence and partner with senior leaders to advance strategic priorities.
• Expertise in leading programs with measurable outcomes and strong organizational alignment.
• Skilled in building relationships and driving connectivity across teams and business units.
• Ability to translate insights and engagement metrics into actionable strategies.
• Demonstrated strength in navigating complexity, leading through change and advancing organizational transformation.

Benefits

• Joining our team isn’t just a job — it’s an opportunity.
• One that takes your skills and pushes them to the next level.
• One that encourages you to challenge the status quo.
• One where you can shape the future of protection while supporting causes that mean the most to you.
• Allstate generally does not sponsor individuals for employment-based visas for this position.