Key skills
PythonSQLTableauAnalyticsStatistical AnalysisA/B TestingCommunication
About this role
Role Overview
- Own end to end campaign measurement across channels, translating performance drivers into guidance on targeting, messaging, channel mix, and investment.
- Design and evaluate A/B, multivariate, and incrementality tests with clear hypotheses, success metrics, and statistically sound conclusions.
- Synthesize complex data into prioritized, actionable recommendations with clear rationale and expected business impact.
- Deliver executive ready insights through compelling narratives and dashboards, partnering cross functionally to drive aligned action.
- Ensure analytics meet data governance and risk standards while continuously advancing analytical and statistical expertise.
Requirements
- Bachelor’s degree in Analytics, Statistics, Economics, Business, Marketing, or related field; advanced degree preferred.
- 5+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role.
- Proficiency in data tools (SQL, Python, or similar) with the ability to analyze and clearly present large datasets; Tableau experience is a plus.
- A strong mix of analytical skills and marketing curiosity — you love digging into data and thinking about customer behavior.
- Collaborative mindset and the confidence to contribute ideas in cross-functional settings.
- Demonstrated strength in experimental design, A/B testing, incrementality testing, and statistical analysis.
- Strong written and verbal communication skills; experience presenting insights to senior leaders.
- Financial services / regulated industry experience preferred.
Tech Stack
- Python
- SQL
- Tableau
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service