Performance Marketing Specialist

Role Overview

• Manage setup, execution, and optimization of paid acquisition campaigns, paid media platforms, and app install initiatives.
• Build and maintain campaign trackers and performance dashboards, ensuring campaigns are pacing correctly and optimizing toward acquisition and efficiency goals.
• Coordinate workflows between Marketing, Creative, Product, and Analytics teams to ensure campaigns are properly launched, tracked, and optimized.
• Implement and validate conversion tracking across attribution platforms (GA4, Google Tag Manager, etc.) and ad platforms, ensuring accurate event tracking and data integrity.
• Support campaign launches with proper setup, budget allocation, targeting, and ongoing optimization to improve performance and conversion efficiency.
• Maintain consistent communication with stakeholders, proactively identifying performance risks, tracking issues, or optimization opportunities and escalating as needed.

Requirements

• 3-5 years of experience of performance marketing experience.
• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• Hands-on experience managing paid media campaigns.
• Experience with Google Ads, Meta Ads, and Programmatic Platforms.
• Experience with attribution tools.
• Strong analytical and problem-solving skills.
• Strong reporting skills.
• Strong attention to details.