Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework.
Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention.
Establish the governance model (policies, workflows, R&R’s, escalation paths).
Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care.
Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives.
Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets).
Optimize each channel for best practices across LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, and emerging platforms.
Maintain brand voice consistency while adapting messaging appropriately by channel and audience.
Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences.
Develop a community strategy that fosters conversation, advocacy, and loyalty.
Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns.
Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues.
Establish KPI architecture spanning awareness, engagement, community growth, lead generation, and customer satisfaction.

5–8 years of hands-on social media marketing experience, ideally in a B2C organization with complex customer journeys.
Demonstrated success building or significantly scaling a social media function.
Expertise in paid + organic social strategy and execution.
Strong writing, storytelling, and creative development skills.
Proficiency with social tools (e.g. Sprinklr).
Experience with social listening, customer care programs, and issues management.
Analytical mindset with a track record of using data to drive decisions and optimize performance.
Familiarity with customer support processes or crisis comms is preferred.
Background in community management or influencer marketing is preferred.
Experience working cross-functionally in a matrixed marketing environment, experience in property and casualty insurance is a plus.
Ability to thrive in a fast-paced environment and build structure where it doesn’t yet exist.

Senior Social Media Marketing

Key skills