About this role

Write conversion-driven ad scripts for customer acquisition campaigns
Create, structure, and optimize landing page copy
Conduct in-depth research on customers, products, competitors, and market trends to inform messaging and positioning
Develop multiple angles, hooks, and variations for testing and optimization
Continuously improve copy performance based on data, insights, and feedback
Collaborate closely with media buying, creative, and brand teams
Ensure messaging remains brand-aligned while being sales-focused and performance-driven

Proven experience in direct response copywriting, ideally within e-commerce field
Strong understanding of consumer psychology, buying behavior, and persuasion principles
Ability to translate research and insights into clear, compelling, and structured copy
Comfortable working in a performance-driven, test-and-learn environment
Comfortable using AI-powered tools to support research, ideation, and iteration, while ensuring all final copy is human-led, brand-aligned, and performance-driven

Direct Response Copywriter – DTC

Key skills