Creation of high-performing native advertorials and creatives based on psychological copywriting principles
Development of emotional storytelling formats
Conducting structured A/B tests of headlines, openings, and text variants
Independent analysis of performance reports
Integration of AI tools into the copywriting process
Close collaboration with media buying and the performance team and proactive sharing of testing learnings within the team

Proven experience as a copywriter, journalist, or editor—ideally with an agency or consumer magazine background
Talent for compelling headlines and emotional openings that spark curiosity
Willingness and ability to adapt editorial writing to performance-oriented native advertising
Basic understanding of media buying, funnel logic, and KPI optimization (CTR, CR, ROAS)
You actively integrate AI tools like Claude or ChatGPT into your daily writing—using them as a lever, not as an autopilot

Inspiring start-up spirit: Join a friendly, highly motivated team with lived core values, flat hierarchies, and respectful, collegial interaction
The opportunity to take responsibility and initiative and to implement your own ideas in your areas
A modern office in a great location in Mannheim with good transport connections
Flexible working in Mannheim, hybrid or remote possible
Attractive compensation and 30 days of vacation
Company pension benefits (BAV / BKV)
Team spirit through employee events (company parties, sports activities, offsites, etc.)
Fitness subsidies for the Mannheim location
Enjoy free drinks & snacks and, of course, as many bitter herbal beverages as you like

Native Specialist – Copywriter, Storyteller

Key skills