Build & Development
Develop the B2B go-to-market strategy for concept stores, furniture retailers, and hotel & gastronomy clients
Define target segments, offering packages, and pricing and margin logic
Build a B2B MVP to test and validate the concept
Sales & Business Development
Proactively acquire retailers and manage existing customers
Qualify and close initial and follow-up orders
Establish and maintain long-term retailer relationships
Participate in trade shows, showrooms, or pop-up events
Operational Implementation
Manage the offering and ordering process
Coordinate closely with Operations on lead times, availability, and samples
Build simple CRM structures and sales processes
Systematically collect retailer feedback for optimization
Learn, Optimize, Scale
Analyze relevant KPIs (leads, conversion, basket size, repeat purchases)
Derive assortment and process optimizations
Prepare for scaling (automation, retailer programs, key accounts)

2–5 years of experience in Business Development, Sales, or Key Account Management
Experience building new sales structures (startup, scale-up, or new business unit)
Excellent communication and persuasion skills
Entrepreneurial mindset and strong execution capability
High degree of ownership and a structured working style
Willingness to travel – you enjoy meeting customers in person
Nice to have: experience in retail, interior, design, D2C, or FMCG
Experience in B2B sales to retailers, concept stores, or furniture stores
Knowledge of CRM systems (e.g., HubSpot, Pipedrive)
Trade show or showroom experience

30 days of vacation plus additional leave for special occasions
€50 monthly voucher, flexible use (e.g., for fuel or groceries)
30 days of workation per year – work where you think best
Flexible working hours and the option to work remotely
Learning and development budget for your personal and professional growth
Company bike (JobRad) and attractive employee discounts
An environment focused on substance, not egos. We work on equal footing, support each other, and pull together
And of course: coffee, water, snacks, and fruit – simply because it belongs

Sales Manager – B2B Retail, Concept Stores

Key skills