Own the development and evolution of Trainline’s perks and growth partnerships strategy, aligning revenue generation, customer value and product growth objectives.
Define how perks, partner-funded offers and third-party distribution fit within Trainline’s wider monetisation and growth framework.
Work closely with Product to define the right moments, surfaces and journeys to deliver perks, partner offers across the Trainline experience.
Identify opportunities where partners can both provide customer value and act as acquisition or distribution channels for Trainline products (e.g. railcards).
Manage and grow the performance of existing perks partnerships through optimisation of commercial terms, placements, mechanics and targeting.
Use data and experimentation to understand performance drivers across perks.
Own reporting and performance reviews, providing clear insights and recommendations to senior stakeholders.
Act as the commercial owner for Trainline’s key perks and growth partners, building strong, long-term relationships.
Lead negotiations to secure high-value perks and partner-funded offers.
Structure partnerships that can scale across the wider perks network and multiple closed user groups.
Identify, evaluate and secure new growth partnerships that enhance Trainline’s customer proposition and unlock new demand channels for Trainline products.
Own partner onboarding and launch, working closely with Legal, Finance, Product and Marketing teams.

Strong commercial experience in partnerships, growth, affiliates, loyalty, perks or monetisation roles within digital, travel, ecommerce or consumer platforms.
Proven ability to optimise existing partnerships using data, experimentation and sound commercial judgement.
Experience sourcing, negotiating and launching new third-party partnerships.
Strategic mindset with the ability to turn ambiguous opportunities into structured, scalable deals.
Comfortable operating with autonomy in a specialist area, exercising strong judgement in day-to-day decision-making.
Excellent stakeholder management skills, with the ability to build trust internally and externally.

Senior Manager – Partnerships, Perks

Key skills