Own and analyse core metrics to measure different aspects of the business;
Maintain and develop user-friendly reports (Tableau, Google Sheets) to track metrics and visualise insights;
Identify opportunities and issues through data analysis, generate insights, and translate them into clear, actionable recommendations;
Work independently while collaborating with Marketing, CRM, and Product teams;
Propose and validate ideas to improve marketing performance and overall business efficiency;
Own automated reporting to ensure timely, accurate, and consistent data delivery;
Ensure data quality and consistency across sources, proactively identifying and resolving discrepancies;
Support hypothesis-driven analysis and testing (A/B tests) to validate business and product decisions.
Requirements
3+ years in analytical roles (Business / Product / Data Analyst), preferably in data-driven, B2C environments;
Strong understanding of product, marketing, and CRM metrics;
Advanced experience with SQL, Python (or another programming language), and BI tools (Tableau or similar) for end-to-end data analysis, from data extraction and analysis to dashboarding and insight generation;
Solid statistical and mathematical foundation, applied to real business problems;
Experience working with cross-functional stakeholders;
Ability to structure ambiguous problems and translate them into clear, actionable steps;