Support the growth of our global brand across omnichannel marketing initiatives
Manage Sun Life’s global social media presence and track the performance of brand marketing investments
Shape brand marketing strategy, lead social media planning and delivery across global channels
Deliver clear insights on campaign performance and ROI
Work closely with regional marketing teams to ensure consistent brand execution and identify opportunities to optimize impact
Analyze brand performance and marketing effectiveness to inform investment decisions
Track and report ROI and key performance metrics for executive audiences
Monitor competitive activity and social trends; surface actionable insights
Recommend optimization opportunities based on performance and social listening

4 to 6+ years of experience in brand, growth, or digital marketing roles
Strong communication and influencing skills
Experience managing marketing budgets and performance tracking
Drive project initiatives from conception through successful completion, coordinating cross-functional stakeholders across owned, paid, and video-led marketing channels
Strong ability to synthesize data into clear, executive ready insights
Comfort working cross functionally in large, matrixed organizations
Solid understanding of social media best practices, algorithms, and KPIs (especially LinkedIn and Instagram)
Hands on experience with enterprise social media management tools
Bilingualism (French, English, both oral and written) is required for Quebec only

Hybrid work environment
A friendly, collaborative, and inclusive culture
20 vacation days per year
Flexible Benefits from the day you join to meet the needs of you and your family
Pension, stock and savings programs to help build and enhance your future financial security
The opportunity to move along a variety of career paths with amazing networking potential
Access to our Global Learning Centre, available 24/7 for your learning needs
Wellness programs that support the three pillars of your health – mental, physical and financial

Manager, Marketing – Social Media

Key skills