Act as the face of Jade Leaf Matcha for our NYC-based matcha truck sampling program (June–July)
Develop and execute a social media strategy to generate buzz, excitement, and foot traffic to the truck
Create engaging, on-brand content (TikTok, Instagram, etc.) during events
Assist with on-the-ground execution of sampling events, including customer engagement and brand storytelling
Collaborate with the marketing team to amplify reach through influencers, partnerships, and real-time content
Identify and prospect local cafés, coffee shops, and specialty grocery stores in NYC
Support outreach efforts to introduce and position Jade Leaf Matcha products
Assist in developing pitch materials and outreach strategies
Track leads, conversations, and progress toward placements
Provide feedback and insights on market trends and customer needs
Assist with content creation and approval workflows
Support social media strategy and execution, including trend research and ideation
Help manage and grow affiliate and influencer partnerships
Contribute to campaign brainstorming and execution across channels

Summer Marketing Intern

Key skills