Operate the store-channel funnel (approach → simulation → proposal → contracting), identifying bottlenecks and prioritizing actions based on data;
Ensure strong product governance within the channel, aligning priorities and materials;
Design and execute commercial campaigns with key areas (incentives, audience-specific offers, in-store communication), tracking performance by region/store and running short improvement cycles;
Support pricing and terms for the channel (in partnership with profitability/credit), incorporating inputs from the store floor and assessing impacts on conversion;
Map the customer journey against the action plan: identify causes of abandonment, queues and rejections, and implement improvements with internal teams;
Create support routines for low-performing stores (incubators): diagnosis, recovery plan, weekly follow-up and playbooks;
Maintain a strong connection with regional teams (store leadership): clear communication, process/product training and structured feedback collection;
Run improvement experiments (A/B tests for approach, scripts, materials, offers/terms), with short cycles and documented learnings;
Build and monitor dashboards and performance rituals (daily/weekly/monthly), with views by store/region and by season.

Experience analyzing and operating funnels, especially in offline channels (stores);
Ability to identify abandonment points, rejections and bottlenecks, proposing improvements;
Proficiency with statistical and analytical tools for generating insights;
Advanced Excel, SQL, Databricks;
Ability to translate data into clear, actionable narratives;
Ability to align priorities, materials and operational rituals with partner areas;
Bachelor's degree completed in a related field.

Differentials:

Product Analyst – Mid Level

Key skills