Senior Product Marketing Analyst

Remitly is a company dedicated to providing secure and reliable financial services globally. They are seeking a Senior Product Marketing Analyst to develop and execute marketing analytics strategies that optimize campaigns and support data-driven decision-making across marketing initiatives.

Responsibilities:

• Build and maintain automated dashboards and analytical tools that enable real-time monitoring of multi-channel marketing performance, including paid media, organic, email, and in-app campaigns
• Support cross-functional teams by developing tools that facilitate self-service access to marketing performance insights
• Develop and refine marketing attribution models using probabilistic and algorithmic approaches to estimate channel-level return on investment (ROI) and inform budget allocation strategies
• Perform advanced customer segmentation and lifecycle modeling to guide personalized targeting strategies aimed at increasing customer engagement, conversion, and retention
• Design and analyze A/B and multivariate experiments, applying causal inference techniques to evaluate impact and optimize decision-making
• Leverage predictive analytics and advanced modeling techniques, such as clustering, time-series forecasting, and propensity scoring, to support continuous optimization of campaign performance
• Develop statistical and machine learning models to uncover actionable insights from marketing data and inform strategic planning

Requirements:

• Master's degree in Marketing, Business Analytics, Statistics, or a related quantitative field
• 2 years of experience with applying predictive analytics and modeling techniques in the financial services industry to optimize marketing performance and enhance customer experience
• 1 year of experience with analyzing product and marketing performance to generate actionable insights, improve efficiencies, and guide strategic business decisions
• 1 year of experience with building and maintaining automated dashboards and analytical tools that support real-time monitoring and cross-functional decision making
• 1 year of experience collaborating with marketing, product, and engineering teams on product design
• 1 year of experience with conducting A/B and multivariate experiments to evaluate product and marketing effectiveness and inform strategy
• 1 year of experience with conducting customer experience analysis to improve acquisition, engagement, and retention
• 1 year of experience with developing forecasting models to guide budget planning and financial outlook
• 1 year of experience with leveraging methodologies and analytical techniques including cohort analysis, data visualization, funnel analysis, market research, product KPI development, risk mitigation, segmentation, and user behavior analysis
• 1 year of experience working with Databricks, Excel, Power BI, Python, R, Snowflake, SQL, and Tableau