Lead the development and execution of Rakuten International’s external narrative within the performance marketing ecosystem.
Translate strategic initiatives, product innovation, and partnerships into clear and compelling market-facing narratives.
Collaborate with marketing and research teams to develop narrative-driven reports and industry insights.
Monitor developments across the affiliate, retail media, and performance marketing landscape.
Develop and lead media strategies that elevate the presence of Rakuten International’s performance marketing businesses.
Serve as the strategic communications advisor to senior leadership.
Align communications across Rakuten Advertising and Rakuten Rewards to ensure a cohesive performance marketing narrative.

8-10+ years experience in public relations (in-house or agency), communications, journalism or a related field.
Proven experience developing and executing media relations strategies in technology, advertising, commerce, or digital platforms.
Strong understanding of trends shaping digital advertising, performance marketing, retail media, or affiliate ecosystems.
Experience working closely with senior executives to develop thought leadership and keynote speeches.
Demonstrated ability to translate complex technical or commercial concepts into clear, compelling narratives.
Experience operating in highly cross-functional environments with multiple stakeholders.
Strong writing and storytelling skills across multiple formats.

Director, Corporate Communications, Performance Marketing

Key skills