Supports the development and implementation of performance marketing projects
Collaborates with cross-functional internal teams to create Key Performance Indicator frameworks, PowerBI dashboard requirements, and marketing tech data architecture
Supports the development of marketing data connectivity
Uses data analytics and digital platforms to track and measure the performance of campaigns
Monitors industry trends in performance marketing techniques
Works closely with technology partners to connect data sources with marketing data warehouse and reporting platforms
Continues to build knowledge of the company, marketing strategies and campaign development

1
3 years of working knowledge and experience in performance marketing or a related field
Bachelor’s degree in Marketing or related field is highly preferred
Expanded conceptual knowledge of marketing principles and strategies
Working knowledge in digital marketing strategies and content marketing
Experience with marketing software, automation tools, and metrics platforms
Experience with project management, with the ability to multitask, prioritize, and meet deadlines
Strong written and verbal communication skills
Ability to work both independently and collaboratively
Proficiency with Microsoft Word, Excel, and PowerPoint
Strong analytical skills, with experience analyzing data
Experience building dashboards in PowerBI

Data Analytics Specialist

Key skills