Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth.
Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.
Lead the creation and execution of industry recognized above-brand education and marketing programs.
Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services.
Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.
Work closely with internal and external stakeholders, including presentations to executive teams.

Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
5-7+ years of marketing experience in a healthcare, veterinary or diagnostics industry
Proven track record in executing marketing strategies in a veterinary or healthcare setting.
Advanced degrees: DVM/LVT preferred, MBA preferred.
Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.
Advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
Familiarity with veterinary practice management software is a plus.
Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields.
Certifications in marketing, digital marketing, or project management desirable.

Senior Marketing Product Manager – Reference Lab & Services

Key skills