Develop and execute product marketing and distribution programs tailored to targeted channels and customer segments.
Create and implement marketing strategies, assets, and campaigns for partners, including resellers, system integrators, VARs, OEMs, and others.
Champion and evangelize product distribution objectives within the organization and across partner networks.
Design and manage partner-focused events, conferences, webinars, and meetings to strengthen engagement and drive alignment.
Collaborate with digital marketing teams to tailor online promotional efforts and messaging for specific channel partners.
Establish and implement KPIs and metrics to evaluate the effectiveness of channel programs and quantify revenue impact.
Oversee day-to-day execution of channel marketing initiatives, ensuring consistency, quality, and performance optimization.
Work closely with sales, product, and partner teams to align marketing initiatives with business goals.

Typically requires a bachelor’s degree in marketing, Business, or a related degree and a minimum of 2-4 years of related experience
2+ years of experience in channel marketing, partner marketing, or related roles within a B2B or tech environment.
Strong understanding of partner ecosystems including resellers, VARs, OEMs, and distributors.
Proven ability to design, execute, and optimize multi-channel marketing programs.
Excellent communication, project management, and stakeholder management skills.
Ability to work cross-functionally in a fast-paced, collaborative environment.
Experience with marketing automation, CRM systems, and analytics tools is a plus.
This position requires fluent written and oral communication in English.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness
Hybrid Work Opportunities
Flexible Time Off
Career Development & Mentoring Programs
Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
Community Volunteering & Company Philanthropy Programs
Employee Peer Recognition Programs – “You Earned it”

Customer Marketing Programs Manager

Key skills