Define and drive long-term product strategy for streaming experiences
Conduct ongoing market, competitive, and consumer analysis to inform roadmap prioritization
Build strong relationships with 3rd party partners while developing opportunities
Partner with executive leadership to shape multi-year product vision and investment strategy
Lead capital allocation planning across the marketing organization
Develop frameworks to evaluate ROI on marketing spend
Collaborate with Marketing, Finance, and Growth teams to optimize customer acquisition cost (CAC) and lifetime value (LTV)
Identify and evaluate strategic partnerships (content, distribution, platform integrations) that enhance DIRECTV’s portfolio of products
Support deal modeling, business cases, and go-to-market strategies for new initiatives
Establish and monitor KPIs tied to product performance and capital efficiency
Serve as a bridge between Product, Marketing, Finance, Analytics, Development Factories, Ad Sales and Business Development teams
Mentor junior product managers and contribute to product excellence standards

3 – 5 years required, 8+ years desired experience in Product Management
Significant exposure to streaming platforms (i.e. Roku, Amazon FireTV, Samsung TV, Google TV, Apple TV, Vizio, and LG)
Proven track record in strategic product planning and execution at scale
Strong background in business development, partnerships, or corporate strategy
Experience managing or influencing marketing budgets, capital allocation, or financial planning
Demonstrated ability to translate data into actionable strategy

Lead Product Management

Key skills