Plan, launch, and manage paid social campaigns across platforms including Facebook, Instagram, and others
Develop acquisition strategies aligned with seasonal gardening demand and promotional calendars
Manage budgets to maximize ROAS, CPA efficiency, and revenue growth
Build full-funnel campaign structures including prospecting, retargeting, and retention campaigns
Conduct ongoing creative, audience, and bidding tests to improve campaign performance
Optimize campaigns based on ROAS, CPA, CTR, conversion rate, and LTV
Develop structured A/B testing frameworks for creatives, messaging, and offers
Identify and scale winning creatives and audiences
Partner with the creative and brand teams to develop high-performing ad creative
Provide clear creative briefs based on performance data and audience insights
Ensure ads align with brand voice and seasonal gardening themes
Monitor daily campaign performance and provide actionable insights
Build reports and communicate performance trends
Provide recommendations to improve overall paid media efficiency and growth
Work closely with ecommerce, creative, and analytics teams to align acquisition strategies
Support integrated campaigns with email, search, and print channels
Coordinate campaign timing with product launches and promotional events

1+ year of paid social media advertising experience
Strong expertise in Meta Ads Manager (Facebook & Instagram)
Experience managing six-figure+ monthly ad budgets
Proven track record improving ROAS and lowering CPA
Experience with conversion tracking, pixel implementation, and attribution
Strong analytical skills with experience using tools like Google Analytics, Looker, or similar
Ability to interpret data and translate insights into actionable campaign improvements
Preferred Qualifications
Experience in ecommerce or direct-to-consumer brands
Familiarity with seasonal retail or gardening/home categories
Experience advertising on Pinterest, TikTok, or other emerging platforms
Knowledge of creative testing frameworks and performance creative strategy
Experience with feed-based dynamic ads and catalog campaigns

Paid Social Media Campaign Manager

Key skills