Explore and apply emerging tools — including AI-assisted design and generative media — to expand how Crocs creates brand storytelling.
Contribute directly to the creation of premium brand content across campaigns, launches, and key brand moments.
Experiment with new creative formats, tools, and workflows to unlock new possibilities for storytelling and design.
Develop creative pipelines that combine design craft, generative tools, and digital production techniques to accelerate experimentation.
Ensure all work reflects Crocs’ visual voice while pushing for fresh, culturally relevant design.
Help designers and creative partners adopt emerging technologies and evolve how creative work is made.
Partner with Creative Directors, Designers, Brand, Marketing, and Product teams to bring ideas to life across digital, social, retail, and experiential channels.
Maintain high standards of design excellence across typography, composition, motion, and storytelling.
Work with agencies, artists, and technologists to bring innovative ideas and collaborations to life.
Identify opportunities where emerging technologies can unlock new forms of storytelling for the Crocs brand.

Bachelor’s degree in Graphic Design, Communication Design, Digital Media, or related field.
At least 8+ years of experience in design, digital creativity, creative technology, or brand storytelling.
At least 3+ years of leadership experience.
Portfolio demonstrating innovative use of emerging creative tools, generative workflows, or experimental design approaches.
Proficiency in modern creative tools including Adobe Creative Suite and Figma, with experience exploring generative platforms.
Experience working with AI-assisted design tools and creative prompting frameworks.
Strong design craft with exceptional attention to typography, composition, layout, and visual storytelling.
Systems thinker with the ability to translate creative ideas into modern workflows and production pipelines.
Curious, experimental approach with a passion for exploring new creative tools and technologies.
Passion for culture, building, and the Crocs brand — with an instinct for work that feels expressive, authentic, and wonderfully unordinary.
Please include a portfolio demonstrating experimentation with emerging creative technologies, generative workflows, or AI-assisted design.

Associate Design Director, Creative Technology

Key skills