Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities
Marketing Strategy: Guides the account team with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client’s product, audience and media
Data-driven Insights: Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy, decisions and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
Client Retention: Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target
Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
Client Portfolio: Manages a diverse set of clients totaling a minimum of $175K in monthly recurring revenue
Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to account team members to up-level existing client services
Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
Requirements
Bachelor's Degree in Marketing, Communication or related discipline
8+ years digital marketing experience in strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
Proven track record of delivering high customer satisfaction scores