Define and execute digital acquisition strategy aligned to EverHealth Growth Marketing goals across DrChrono, CollaborateMD and Updox
Influence pipeline forecasting through campaign planning, experimentation strategy, and funnel performance analysis
Lead cross-funnel optimization initiatives to improve pipeline velocity, reduce sales cycle length, and increase campaign-sourced ARR contribution
Serve as the primary leader and manager for EverHealth’s external performance agency across paid media, SEO, and organic strategies
Own end-to-end inbound and outbound execution across each EverHealth solution (DrChrono, CollaborateMD, Updox), ensuring aligned delivery against acquisition, expansion, and pipeline targets
Develop and implement A/B testing frameworks for outbound cadences, including structured experimentation across messaging, sequencing, timing, and channel mix to improve conversion rates (MQL → SAL → SQL)
Lead campaign kickoff processes for outbound and integrated programs, including ICP and list validation, messaging and offer alignment, SDR enablement and readiness, tracking, attribution, and success criteria definition
Conduct funnel diagnostics to identify friction, leakage, and velocity opportunities across acquisition and expansion programs

8+ years of experience in B2B SaaS or Health IT growth, acquisition, or performance marketing roles with ownership of multi-channel pipeline contribution
Experience owning inbound and outbound pipeline performance across digital marketing programs
Demonstrated success improving funnel conversion rates, pipeline velocity, and campaign-sourced ARR through CRO or outbound optimization initiatives
Experience managing external agencies across paid media, SEO, CRO, content recommendations, or analytics
Strong expertise in Conversion Rate Optimization, behavioral analytics, landing page optimization, UX recommendations, and diagnosing funnel friction
Ability to manage complex cross-functional dependencies related to integrations, tagging, tracking, data quality, routing, website performance, and attribution
Familiarity with Salesforce, HubSpot, Looker, Heap, Groove, SFDC Cadences, Google Analytics, Google Ads, Meta, and SEO tools such as Ahrefs or SEMrush
Strong analytical capability and comfort working with attribution, segmentation, funnel metrics, and multi-channel reporting
Strong communication skills with the ability to synthesize insights into actionable recommendations for senior leadership.

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Robust health and wellness benefits, including an annual wellness stipend
401k or RRSP with company match
Annual wellness stipend
Flexible and generous paid time off
Employee Stock Purchase Program

Senior Growth Marketing Manager – Acquisition

Key skills