Build go-to-market strategies that drive revenue, GP$, and share growth for HSP and Owned Brands across priority categories.
Lead commercialization of new and rebranded products, ensuring clear messaging, sequencing, and strong field execution.
Develop conversion strategies that simplify selling and position HSP as the preferred option for customers.
Own the development of a comprehensive sales training ecosystem.
Ensure the sales organization is trained, confident, and equipped ahead of every campaign, initiative, and product launch.
Deliver simple, high-impact messaging that is easy for the field to absorb and confidently execute.
Partner closely with various teams including Product Category Management, HSP leadership, and others.

10 or more years of increasing responsibility and complexity in terms of applicable professional experience
3 or more years of management experience
Experience in sales strategy, commercial marketing, category management, sales enablement, or similar roles is required
Dental and healthcare experience is strongly preferred
Experience building or delivering sales training programs (professional selling frameworks, business acumen, GTM enablement)
Ability to translate clinical or technical information into simple, actionable selling tools
Demonstrated success launching and commercializing products through field sales organizations
Data-driven mindset with experience using sales performance metrics to guide decisions
Experience with owned brands, private label, or white-label product strategy
Familiarity with dental practice dynamics and dental customer models (DSOs, CHC, institutions, etc.)
Proficiency in Salesforce, Power BI, and other sales enablement platforms.

Senior Manager, Commercial Marketing & Sales Strategy – Dental

Key skills