Director, Enterprise Brand Partnerships – Advertising Strategy

Role Overview

• Refine and accelerate Adobe’s global enterprise brand media and advertising strategy (“It Starts with Adobe”) across priority audiences, categories, and markets.
• Lead the development of premium publisher partnerships, sponsorship amplification, co-marketing activations, and high-visibility advertising programs that boost Adobe’s brand and market presence.
• Translate enterprise campaign priorities and narratives into coordinated advertising approaches that span brand building, thought leadership amplification, and demand creation – with a heavy focus on OOH.
• Develop the framework outlining Adobe’s method for evaluating, prioritizing, and activating strategic media and partnership opportunities with publishers, event organizers, platforms, and ecosystem partners.
• Partner with regional and digital marketing leaders to ensure global strategies are adapted thoughtfully for local market conditions, media landscapes, and audience needs.
• Build clear planning approaches for global vs. regional decision-making, including where Adobe should standardize, localize, or test.
• Work closely with Digital Marketing and Channel Activation teams to ensure brand media connects effectively to downstream demand programs, retargeting strategies, and journey orchestration.
• Establish measurement frameworks that tie brand media budgeting to outcomes such as reach, engagement, brand lift, audience growth, and demand influence.
• Partner with Analytics and Finance teams to strengthen planning rigor, performance visibility, and return on investment storytelling.
• Identify emerging opportunities in media, partnerships, and buyer behavior — including how AI-driven discovery, third-party ecosystems, and new distribution models are reshaping enterprise marketing.
• Build executive-ready recommendations, narratives, and POVs for senior marketing leadership.
• Influence agency partners and internal teams to raise the quality, consistency, and strategic impact of Adobe’s enterprise advertising efforts.

Requirements

• Deep experience in brand strategy, advertising strategy, media partnerships, integrated marketing, or B2B brand marketing (10 years minimum)
• Strong understanding of how premium media, sponsorships, partnerships, and paid channels can work together to drive both brand impact and demand outcomes
• Experience building integrated strategies across global and regional teams in a matrixed organization
• Strong business judgment and the ability to prioritize investments against enterprise goals, market opportunities, and budget realities
• Proven ability to connect upper-funnel media investment to measurable business outcomes
• Excellent communication and storytelling skills, including comfort presenting to senior executives
• Strong cross-functional leadership skills with the ability to influence without direct authority
• A modern understanding of enterprise buyer behavior and the evolving media landscape, including digital, publisher, event, and partner ecosystems
• A data-informed approach, with comfort using performance insights to build strategy and optimize investment
• High degree of ownership, initiative, and comfort operating in ambiguity.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities
• Remote work options