About this role

Lead the development of creative and communications strategy across high-impact brand platforms
Act as the connective tissue between Product, Marketing, and Creative
Define and articulate clear strategic narratives
Ensure all work ladders back to a deep understanding of audience needs
Shape work that is designed for engagement
Develop platform ideas that are designed to scale across brand and product
Partner with Product and Innovation teams to align creative strategy with Adobe’s AI roadmap
Translate complex technologies and product capabilities into clear stories
Drive alignment across senior stakeholders
Evolve how strategy is developed within Studio

10+ years of experience in creative strategy, brand strategy, or communications planning
Proven ability to develop and lead strategy for large-scale, integrated creative initiatives
Deep understanding of how brand, product, and performance marketing intersect
Strong experience partnering with Product and Marketing teams to translate business and product priorities into creative direction
Strong experience in product storytelling
Deep understanding of creator culture
Demonstrated curiosity and fluency in AI and emerging technologies
Exceptional storytelling and communication skills
A systems-thinking mindset
Collaborative leadership style

Director, Creative Strategy – AI Innovation

Key skills