Senior Conversion Rate Optimization (CRO) Specialist

Role Overview

• Design and run A/B tests that directly influence subscription growth for one of the largest EdTech platforms in the German-speaking market.
• Define and implement growth experiments across the entire funnel — from hypothesis to launch and evaluation.
• Maintain a clear experiment pipeline prioritized by impact, effort, and learning value.
• Work closely with design, engineering, and relevant stakeholders to translate testing concepts into high-quality experiments.
• Use analytics, user research, competitive analysis, and best practices to identify opportunities and develop strong hypotheses.
• Share experiment results, insights, and learnings transparently with the team and stakeholders to promote alignment and continuous improvement.

Requirements

• Minimum 2–4+ years of experience in Conversion Rate Optimization (CRO), website optimization, or growth-oriented roles.
• Proven track record designing and running experiments that delivered measurable business results (e.g., higher conversion rates, increased revenue).
• Experience in high-velocity testing environments and a drive to continuously increase experimentation velocity without sacrificing quality or learning value.
• Strong analytical skills and hands-on experience interpreting quantitative data using tools such as GA4, Amplitude, or Power BI.
• Strong conceptual thinking with the ability to structure and prioritize experiments around strategic growth goals.
• Very good communication skills in English to clearly convey insights and strategies to stakeholders across functions and seniority levels.
• Experience with A/B testing tools (e.g., Convert) and ideally additional research/UX tools such as Hotjar.
• Excellent English skills (written and spoken).
• Desirable (not required): strong German skills to better understand customer needs in the DACH market.

Benefits

• Flexible working hours, remote-first working model, ability to work from another EU country for up to 180 days per year
• Laptop, headset, monitor + €100 equipment allowance
• Subsidies for public transport (ÖPNV) tickets and Swapfiets bicycles
• Regular team events, remote or on-site in Berlin
• Two paid volunteer days per year + days off on Christmas Eve & New Year’s Eve
• Urban Sports Club, gym memberships, access to Bloom
• FutureBens, Corporate Benefits, discounts on sofatutor products
• givve benefits card