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Director of Organic Growth at Weekday (YC W21) | JobVerse
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Director of Organic Growth
Weekday (YC W21)
Remote
Website
LinkedIn
Director of Organic Growth
India
Full Time
2 weeks ago
No Sponsorship
Apply Now
Key skills
Android
iOS
WordPress
AI
LLM
Analytics
SaaS
Leadership
OKRs
Communication
About this role
Role Overview
Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms.
Set and track quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue.
Lead, mentor, and scale the organic growth team, fostering a culture of experimentation and accountability.
Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives.
Partner cross-functionally to integrate organic growth into product development, launches, and content strategy.
Influence product roadmap decisions using user intent, search trends, and competitive insights.
Own end-to-end SEO performance across web properties.
Drive on-page, off-page, and technical SEO strategies to achieve and maintain top keyword rankings.
Lead technical SEO initiatives including crawlability, indexation, site performance, and structured data.
Oversee keyword research, content optimization, and content gap analysis.
Manage link-building and digital PR strategies to enhance domain authority.
Monitor algorithm updates and adapt strategies to sustain growth.
Develop strategies to maximize visibility across AI-driven search experiences.
Optimize content and structure for LLM-based discovery and citations.
Define GEO metrics and run experiments to measure impact on traffic and conversions.
Conduct competitive analysis to improve share of voice in generative outputs.
Own app visibility and performance across Apple App Store and Google Play Store.
Optimize listings including titles, descriptions, keywords, and creative assets.
Drive ratings and reviews strategy to improve user trust and conversion.
Run A/B tests to continuously improve install conversion rates.
Collaborate on localization strategies for international markets.
Manage visibility across browser extension marketplaces (Chrome, Safari, Edge, Firefox).
Optimize listings and improve conversion rates through continuous testing.
Develop strategies to enhance ratings, reviews, and user engagement.
Align extension strategies with SEO and ASO for a unified organic presence.
Build and maintain dashboards tracking performance across all organic channels.
Define KPIs and ensure data-driven decision-making across the team.
Present insights and strategic recommendations to senior leadership.
Manage and optimize the organic growth tech stack (e.g., analytics, SEO, ASO tools).
Requirements
8–10 years of experience in SEO and/or organic growth, with at least 3 years in a leadership role.
Proven success driving organic growth for high-traffic platforms and consumer applications.
Demonstrated ability to rank highly for competitive keywords and scale organic visibility from zero.
Deep expertise in technical SEO, content strategy, and link-building.
Hands-on experience with ASO for iOS and/or Android apps.
Strong understanding of AI-driven search and emerging GEO practices.
Proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ASO platforms.
Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS.
Excellent communication skills with experience presenting to senior leadership.
Bachelor’s degree in Marketing, Business, or a related field.
Nice to Have
Experience in SaaS, EdTech, or consumer tech environments.
Exposure to multi-regional and multilingual SEO/ASO strategies.
Knowledge of structured data, schema markup, and knowledge graph optimization.
Experience with programmatic SEO and large-scale content generation.
Background in conversion rate optimization (CRO).
Experience optimizing browser extension listings.
Comfortable working in a remote, globally distributed team.
Tech Stack
Android
iOS
WordPress
Apply Now
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