Key skills
AndroidiOSWordPressAILLMAnalyticsSaaSLeadershipOKRsCommunication
About this role
Role Overview
- Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms.
- Set and track quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue.
- Lead, mentor, and scale the organic growth team, fostering a culture of experimentation and accountability.
- Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives.
- Partner cross-functionally to integrate organic growth into product development, launches, and content strategy.
- Influence product roadmap decisions using user intent, search trends, and competitive insights.
- Own end-to-end SEO performance across web properties.
- Drive on-page, off-page, and technical SEO strategies to achieve and maintain top keyword rankings.
- Lead technical SEO initiatives including crawlability, indexation, site performance, and structured data.
- Oversee keyword research, content optimization, and content gap analysis.
- Manage link-building and digital PR strategies to enhance domain authority.
- Monitor algorithm updates and adapt strategies to sustain growth.
- Develop strategies to maximize visibility across AI-driven search experiences.
- Optimize content and structure for LLM-based discovery and citations.
- Define GEO metrics and run experiments to measure impact on traffic and conversions.
- Conduct competitive analysis to improve share of voice in generative outputs.
- Own app visibility and performance across Apple App Store and Google Play Store.
- Optimize listings including titles, descriptions, keywords, and creative assets.
- Drive ratings and reviews strategy to improve user trust and conversion.
- Run A/B tests to continuously improve install conversion rates.
- Collaborate on localization strategies for international markets.
- Manage visibility across browser extension marketplaces (Chrome, Safari, Edge, Firefox).
- Optimize listings and improve conversion rates through continuous testing.
- Develop strategies to enhance ratings, reviews, and user engagement.
- Align extension strategies with SEO and ASO for a unified organic presence.
- Build and maintain dashboards tracking performance across all organic channels.
- Define KPIs and ensure data-driven decision-making across the team.
- Present insights and strategic recommendations to senior leadership.
- Manage and optimize the organic growth tech stack (e.g., analytics, SEO, ASO tools).
Requirements
- 8–10 years of experience in SEO and/or organic growth, with at least 3 years in a leadership role.
- Proven success driving organic growth for high-traffic platforms and consumer applications.
- Demonstrated ability to rank highly for competitive keywords and scale organic visibility from zero.
- Deep expertise in technical SEO, content strategy, and link-building.
- Hands-on experience with ASO for iOS and/or Android apps.
- Strong understanding of AI-driven search and emerging GEO practices.
- Proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ASO platforms.
- Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS.
- Excellent communication skills with experience presenting to senior leadership.
- Bachelor’s degree in Marketing, Business, or a related field.
- Nice to Have
- Experience in SaaS, EdTech, or consumer tech environments.
- Exposure to multi-regional and multilingual SEO/ASO strategies.
- Knowledge of structured data, schema markup, and knowledge graph optimization.
- Experience with programmatic SEO and large-scale content generation.
- Background in conversion rate optimization (CRO).
- Experience optimizing browser extension listings.
- Comfortable working in a remote, globally distributed team.
Tech Stack
- Android
- iOS
- WordPress