This Marketing Analyst position will be responsible for all data and analytics functions for Auto, Property, and Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...).
This professional will conduct analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, A/B testing, and profitability.
Will be responsible for developing any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed.
Will also represent our team on any needed data integration projects in order to ensure accurate sales and marketing reporting.
Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects and making recommendations for in-market testing to drive sales growth.
Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting.
Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.

English Proficiency

Required Education

Other Critical Skills

Software / Tool Skills

This position comes with competitive compensation and benefits package:

Marketing Data Analyst III

Key skills