Role Overview
- This Marketing Analyst position will be responsible for all data and analytics functions for Auto, Property, and Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...).
- This professional will conduct analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, A/B testing, and profitability.
- Will be responsible for developing any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed.
- Will also represent our team on any needed data integration projects in order to ensure accurate sales and marketing reporting.
- Responsible for supporting Distribution objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects and making recommendations for in-market testing to drive sales growth.
- Implements local market planning and analysis. Leverages agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc.
- Assists with creation of scorecards, agency development presentations to Sr. Leadership, and campaign management reporting.
- Assists with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns.
Requirements
English Proficiency
Required Education
- Minimum Required: Bachelor
Other Critical Skills
- Data Analysis
- Intermediate
- Statistical Analysis
- Intermediate
- Marketing Analysis
- Intermediate
- Mathematical Modeling
- Intermediate
- Management Reporting
- Entry Level
- Project Management
- Entry Level
- Data & Systems Integration
- Intermediate
- Verbal & Written Communication
- Intermediate**
Software / Tool Skills
- SQL
- Advanced
- Microsoft Excel
- Intermediate
- Power BI
- Intermediate
- Microsoft PowerPoint
- Entry Level **
Tech Stack
Benefits
This position comes with competitive compensation and benefits package:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Home Office model
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally known group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
- *Note: Benefits differ based on employee level