Develop channel and customer-specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
Lead account-specific marketing activations aligned with national campaigns, product launches, and product initiatives.
Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
Translate shopper and brand insights into impactful marketing strategies that elevates the online experience.
Champion category leadership principles, support joint business planning, and participate in customer sales calls.
Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
Measure the performance of activations, provide post-campaign analysis, and recommend data-driven improvements.
Lead and manage agency partnerships to ensure excellence in execution.

Bachelor's degree in marketing, business, communications, or a related field.
5-7 years of relevant experience in sales and marketing in the CPG industry.
Demonstrated ability to work independently in the creation and execution of customer-specific marketing activation plans.
Strong analytical skills and the ability to explain your recommendations.
Retailer catalog management experience inclusive of new item launches, online activations, and digital shelf excellence.
A deep understanding of eCommerce and the digital marketplace.
Excellent interpersonal skills and the ability to communicate effectively across all departments.
Advanced PowerPoint and English writing and communication skills.

Channel Marketing Associate Manager

Key skills