Senior CRM Analyst

Role Overview

• Conduct studies and analyses to support the definition of pricing strategies with a customer-centric view, applied to banking benefits;
• Manage product P&L, monitor customer outcomes and interpret profitability indicators such as RAROC, PB, CC, RGO, CV and CEA;
• Make adjustments and enhancements to the Minhas Vantagens program rules, focusing on optimizing results and continuously improving the customer experience;
• Work collaboratively, demonstrating strong analytical ability and teamwork;
• Apply financial knowledge to support decision-making; experience or familiarity with credit is desirable;
• Review and adjust rules for benefits programs, scoring and tiers;
• Design proposals for banking benefits according to customer profile and engagement.

Requirements

• Ownership mentality, with a strong sense of responsibility for results and deliverables;
• Strong analytical ability, with skill to interpret data and generate actionable insights;
• Results-oriented, working with a focus on targets and performance indicators;
• Customer-focused, centered on experience and the value delivered throughout the customer relationship;
• Proactive and autonomous in identifying improvement opportunities and optimizing processes;
• Ability to work collaboratively, partnering with multidisciplinary teams;
• Highly analytical profile, with a strong data orientation to support decision-making and generate business insights;
• Education: Bachelor's degree in Engineering, Statistics or related fields.
• Technology: Advanced Office suite skills, with emphasis on Excel and PowerPoint. Experience with SQL and Python is a plus.

Tech Stack

• Python
• SQL

Benefits

• Meal allowance
• Transportation allowance
• Food allowance
• Childcare assistance
• Medical insurance
• Dental insurance
• Life insurance
• Private pension plan
• Partnerships with Gympass and Totalpass (discounted access)
• Partnership with Univers (Drogasil and Droga Raia)
• Access to Itaú Unibanco Club facilities (Guarapiranga, Itanhaém and São Sebastião) — visits, reservations and accommodation
• Benefits and discounts at partner stores and services across Brazil and Latin America
• Fique OK program
• Corporate University
• Discounts on financial products and services