Manage and optimize all communication campaigns and automations via WhatsApp, ensuring the best performance, engagement and customer experience on this channel.
Plan, configure and automate WhatsApp campaign sends.
Conduct tests on timing, message format and CTAs.
Design and analyze A/B tests for challenging communications.
Create audience segmentations and prioritization rules specific to the channel.

Proven experience managing campaigns and automations using the WhatsApp Business API or related third‑party platforms
Knowledge of marketing automation and CRM
Experience with audience segmentation and A/B testing
Familiarity with WhatsApp channel best practices and policies
Required tools: Automations via WhatsApp Business API or related third‑party platforms
Preferred tools: Adobe Campaign

Educational assistance (English, Spanish, undergraduate and postgraduate studies)
Exclusive AI platform + in-house Artificial Intelligence training academy (Marketdata Academy) — monthly training available to employees
Partnerships with various educational institutions
Profit-sharing (PLR) and Birthday day off (Happy Day)
Health and dental care
Home office allowance*
Internal program offering psychological, financial and legal counseling
TotalPass and workplace exercise program
Meal and/or food allowance (including during the vacation month)
Transportation voucher (optional)
Life insurance and bank of hours (flexible hours system)
Extended maternity/paternity leave and daycare assistance
Partnership with Cinemark (discounts)

Senior Martech Analyst – WhatsApp

Key skills