Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans
Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners
Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights
Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks
Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth
Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints
Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches
Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise
Contribute to new business efforts, including pitch leadership, narrative development, and solution design

Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus
12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing
Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels
Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications
Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change
Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams
Commercial acumen with experience managing budgets, scopes, and revenue growth
Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines
Strong communication and storytelling skills, both written and verbal
Experience in digital health, CRM, or data-driven marketing is a strong asset.

Senior Account Director, Patient – DTC

Key skills