Senior Account Director, Patient

Role Overview

• Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans
• Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners
• Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights
• Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks
• Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth
• Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints
• Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches
• Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise
• Contribute to new business efforts, including pitch leadership, narrative development, and solution design

Requirements

• Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus
• 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing
• Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels
• Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications
• Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change
• Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams
• Commercial acumen with experience managing budgets, scopes, and revenue growth
• Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines
• Strong communication and storytelling skills, both written and verbal
• Experience in digital health, CRM, or data-driven marketing is a strong asset.

Benefits

• Our package includes base salary, bonus, health benefits, and 401k match.