Data Consultant – MarTech

Role Overview

• Lead the design and assess the data architecture required to support tracking, analytics, personalization, and data flows originating from GA4 and other MarTech platforms.
• Perform technical decomposition of requirements, ensuring clarity, feasibility, data governance, and integration with enterprise architecture.
• Design, build, and maintain robust, scalable, and highly available data pipelines, ensuring data quality, performance, and security in ingestion, transformation, and distribution.
• Serve as a technical reference, supporting engineers and resolving critical incidents related to tracking, events, collected data, and inter-system flows.
• Apply standards, best practices, and data governance policies, ensuring consistency in event taxonomy, tagged data quality, and alignment with corporate models.
• Implement and evolve observability processes, including monitoring, alerts, logs, telemetry, and metrics that reflect technical health and data integrity.
• Conduct code reviews and mentor Junior, Mid-level and Senior engineers, fostering engineering culture, best practices, and well-founded technical decision-making.
• Contribute to the strategy and roadmap of the data platform, providing technical vision and guiding architectural, tracking, instrumentation, and governance evolutions.
• Support alignment across multidisciplinary teams, connecting business, product, data, and engineering needs to ensure a coherent, scalable, and observable data architecture.
• Ensure the quality and consistency of tracking (tagging) by performing technical evaluations of events, payload validations, and audits in GA4.
• Monitor and validate tagged data end-to-end, from source (frontend/backend) to analytical systems, ensuring adherence to taxonomies, data reliability, and end-to-end integrity.
• Participate in interviews, workshops, and technical rituals to translate business needs into data-oriented solutions, architecture, and engineering fundamentals.
• Ensure technical quality criteria, non-functional requirements (security, scalability, performance, observability), and completion of PRR before production deployments.

Requirements

• Strong experience with data, including data handling, modeling, and understanding of pipelines and integration processes.
• Experience with MarTech platforms and tools, particularly:
• Adobe Experience Platform / Adobe CDP
• SAS (SAS RTDM / SAS CI)
• Salesforce Marketing Cloud
• Or equivalent market tools.
• Solid experience with Azure cloud and data architecture.
• Strong analytical capabilities for optimization and solving complex problems.
• Experience with data security, privacy, auditing, and data quality.
• Hands-on experience with tools such as Hadoop, Spark, Databricks, PostgreSQL, Informatica PowerCenter, IDMC, Azure Data Factory (ADF), MongoDB, Kafka, and GA4.
• Familiarity with modern development tools and the use of AI applied to the engineering lifecycle.

Tech Stack

• Azure
• Cloud
• Hadoop
• Informatica
• Kafka
• MongoDB
• Spark

Benefits

• Choose the benefit that best suits you and your dependents via a digital platform with multiple categories, including gym, meal vouchers, grocery vouchers, pharmacy assistance, health insurance, dental care, and life insurance.
• Company mobile phone (a brand-new smartphone provided).
• Unlimited voice and data plan (including 5G) with the best mobile network.
• Exclusive Vivo offer with special discounts on landline, broadband, TV, and apps.
• Eligibility for an annual bonus or PPR.
• Plan your future with a private pension plan.
• Childcare subsidy to help with school, daycare, or nanny expenses.
• Work in an environment that respects your personality, dressing style, and individuality. #VemdeVocê
• Work remotely up to twice a week. #Mobility
• Flexible working hours.
• One day off to celebrate your birthday (Day off).
• Participate in one of the largest corporate volunteer programs to make an impact in the world.
• Benefit from our Educational Development Program, offering partnerships with educational institutions at a discount, certifications, and online courses.
• Accelerate your career through our Internal Recruitment Program, in Brazil or abroad — we are present in more than 17 countries. #VivoMinhaCarreira
• Access a range of initiatives to improve your physical, emotional, and social well-being through our #VivoBemEstar program, including consultations with nutritionists, psychologists, social workers, telemedicine, and more.