Associate Vice President, Performance and Strategy, Digital
Canada
Full Time
2 weeks ago
$160,000 - $190,000 CAD
Visa Sponsorship
Key skills
AnalyticsAgileLeadershipOKRsCustomer SuccessSales
About this role
Role Overview
Leads a team implementing digital strategies to maximize commercial value from digital assets to drive and grow digital share, deposits, and profitability across Canadian Personal Banking
Delivers digital sales targets including delivering 50% digital simple sales, 110 Million in revenue for deposit and 70 Million in revenue for credit card sales and improves performance of digital assets to propel business results
Supports digital and CPB leaders in developing digital-first sales strategies aligned to quarterly priorities
Builds strong relationships with CPB senior leaders to enable agile decisions and maximize returns on digital investments and capacity
Creates and mobilizes cross-functional teams (Marketing, AI2, Business) to drive performance management
Owns digital shopping and buying strategy, funnel management, and day-2 delivery of sales targets
Defines annual digital shopping and buying OKRs, reporting, and forecasts
Influences CPB digital and distribution strategy and prioritizes capacity across digital shopping and buying
Influences digital marketing and CPB P&L acquisition strategies
Aligns roadmaps with Leads of Digital Strategy, Planning & Partnerships and Customer Platform teams
Provides an enterprise view of CPB digital strategy using Performance & Insights
Develops and owns the Digital Dashboard (key metrics, Marketing/D&A inputs, channel/product cost to acquire/serve, engagement)
Ensures industry benchmarks and Customer Success driven enhancements
Drives and monitors digitally assisted sales fulfilled across channels for a seamless experience
Drives ONE TD digital enablement to improve CX by unifying views across products and segments
Provides embedded digital analytics outcomes
Tracks online and mobile performance metrics
Defines product
and transaction-level SLAs
Sets digital adoption, sales, self-serve transaction, and primacy goals; tracks performance to plan
Optimizes digital sales and service funnel performance
Requirements
Digital strategy and design thought leadership
Influences across a large, complex matrix and drives executive-level decisions
Business acumen: understands key levers that drive superior results
Deep necessity for understanding the digital ecosystem, business model, and balance between expansive product knowledge across the Bank's lines of businesses.
People leader who works effectively with speed in a fast-paced team environment while simultaneously aligning diverse stakeholders and managing a high-performing, diverse team