Associate Vice President, Performance and Strategy, Digital

Role Overview

• Leads a team implementing digital strategies to maximize commercial value from digital assets to drive and grow digital share, deposits, and profitability across Canadian Personal Banking
• Delivers digital sales targets including delivering 50% digital simple sales, 110 Million in revenue for deposit and 70 Million in revenue for credit card sales and improves performance of digital assets to propel business results
• Supports digital and CPB leaders in developing digital-first sales strategies aligned to quarterly priorities
• Builds strong relationships with CPB senior leaders to enable agile decisions and maximize returns on digital investments and capacity
• Creates and mobilizes cross-functional teams (Marketing, AI2, Business) to drive performance management
• Owns digital shopping and buying strategy, funnel management, and day-2 delivery of sales targets
• Defines annual digital shopping and buying OKRs, reporting, and forecasts
• Influences CPB digital and distribution strategy and prioritizes capacity across digital shopping and buying
• Influences digital marketing and CPB P&L acquisition strategies
• Aligns roadmaps with Leads of Digital Strategy, Planning & Partnerships and Customer Platform teams
• Provides an enterprise view of CPB digital strategy using Performance & Insights
• Develops and owns the Digital Dashboard (key metrics, Marketing/D&A inputs, channel/product cost to acquire/serve, engagement)
• Ensures industry benchmarks and Customer Success driven enhancements
• Drives and monitors digitally assisted sales fulfilled across channels for a seamless experience
• Drives ONE TD digital enablement to improve CX by unifying views across products and segments
• Provides embedded digital analytics outcomes
• Tracks online and mobile performance metrics
• Defines product
• and transaction-level SLAs
• Sets digital adoption, sales, self-serve transaction, and primacy goals; tracks performance to plan
• Optimizes digital sales and service funnel performance

Requirements

• Digital strategy and design thought leadership
• Influences across a large, complex matrix and drives executive-level decisions
• Business acumen: understands key levers that drive superior results
• Deep necessity for understanding the digital ecosystem, business model, and balance between expansive product knowledge across the Bank's lines of businesses.
• People leader who works effectively with speed in a fast-paced team environment while simultaneously aligning diverse stakeholders and managing a high-performing, diverse team

Benefits

• Health and well-being benefits
• Savings and retirement programs
• Paid time off
• Banking benefits and discounts
• Career development
• Reward and recognition programs