Mine competitors, category leaders, and trending content daily to identify what is working and why
Generate a high volume of content concepts across TikTok, Instagram, and YouTube Shorts
Adapt viral trends and formats specifically to the brand's voice, audience, and product positioning
Maintain a living library of inspiration, research, and content references the team can draw from
Bring fresh angles consistently without letting the pipeline run dry
Write clear, detailed UGC and creator briefs that give talent everything they need to execute without back-and-forth
Develop platform-specific content concepts across all owned channels
Package ideation into structured presentations and briefs leadership and the execution team can act on immediately
Support paid media ideation by contributing scroll-stopping concepts and hooks for Meta and TikTok Ads
Contribute to high-level campaign concepts that connect social to email and other owned channels
Proactively own and drive the content calendar without waiting to be prompted
Ensure ideas move from brief to execution without dying in a document
Flag gaps, opportunities, and platform shifts before they become missed opportunities

Proven, hands-on experience in content strategy and ideation for a DTC, ecomm, or consumer brand
Deep platform fluency across TikTok, Instagram, and YouTube Shorts with the ability to speak to what is performing right now
Strong UGC and creator brief writing experience
Systematic approach to competitor and category research
High idea output that maintains quality without burning out
Organized enough to turn ideas into briefs and hand them off cleanly without follow-up
Strong written English with a clear, direct communication style

Content Strategist – Social, UGC

Key skills