Workfront Business Product Lead – Director

Role Overview

• The Workfront Business Product Lead drives the success of marketing teams by leveraging marketing automation through Adobe Workfront
• Developing and delivering product offerings that support end-to-end workflows for colleagues and agency partners
• Serving as the voice of the customer, shaping product strategy and prioritization to improve operational execution, user experience, and measurable outcomes
• Translating business priorities into scalable product capabilities
• Guiding the evolution from foundational enablement to intelligent automation
• Accountable for execution excellence—from early concept and prototyping through enterprise-wide adoption—driving measurable outcomes in user productivity, quality, compliance confidence, and speed to market
• Shaping and refining Workfront product strategy and vision that delivers value to customers, aligned to marketing organization priorities
• Developing and delivering innovative product offerings supporting end-to-end workflows for internal teams and agency partners
• Managing stakeholder buy-in, business requirement alignment and coordination of digital delivery to market release plans
• Collaborating with business, engagement, and operations leaders to incorporate user feedback, adoption signals, and market readiness into product decisions
• Leading continuous improvement cycles that incorporate user feedback, performance data, and evolving business needs into future releases and roadmap planning

Requirements

• 8+ years in product management/platform delivery
• Bachelor's degree required
• Experience with regulated workflows in pharma/life sciences strongly preferred
• Experience stabilizing/optimizing Workfront environments user experience improvement efforts
• Familiarity with integrated ecosystems spanning Workfront and adjacent platforms (e.g., DAM-related dependencies)
• Experience influencing and managing cross‑functional stakeholders with conflicting viewpoints to drive consensus and progress
• Proficient in mapping user journeys to uncover challenges and opportunities for experience optimization
• Skilled at translating insights into innovative solutions and well‑defined user stories for development teams
• Knowledge of marketing operations is considered a strong asset
• Exceptional analytical skills to interpret usage data and derive actionable insights
• Strong communication skills, able to engage senior stakeholders and align diverse technical and business teams
• BA/BS in business, engineering, computer science, or other related fields
• Passion for user-centric design and AI innovation, with a collaborative mindset and resilience in fast-paced, matrixed environments
• Excellent communication and influence skills, comfortable engaging executive stakeholders and global teams
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Benefits

• Comprehensive and generous benefits and programs to help our colleagues lead healthy lives
• 401(k) plan with Pfizer Matching Contributions
• Additional Pfizer Retirement Savings Contribution
• Paid vacation, holiday and personal days
• Paid caregiver/parental and medical leave
• Health benefits to include medical, prescription drug, dental and vision coverage