Insights & Analytics Lead – Asia

Role Overview

• Lead the Asia consumer insights ecosystem and drive key research projects, digital solutions and best practices for Kimberly Clark’s Family Care Consumer (Kleenex, Scott Viva) and Professional division.
• Work in multi-functional teams across multiple geographies across Asia.
• Lead assessment of market landscape including consumer trends, market performance and consumer risks & opportunities to underpin strategic business plan.
• Maximize the business unit's learning plan investment by ensuring that learning agendas align to strategic areas for the business and drive towards value creation.
• Lead the design and implementation of quantitative and qualitative research methodologies (e.g., surveys, focus groups, ethnographies) to generate actionable insights and drive innovation.
• Develop and execute comprehensive consumer research programs to understand consumer needs, preferences, and purchase behavior across various markets and segments.
• Develop a fiscally responsible mindset by ensuring previous research, analytics, syndicated and other internal resources are incorporated into learning plans and analyses.
• Champion knowledge management system across the organization.
• Serve as subject matter expert for team to design and explain consumer insights techniques and results when necessary.
• Lead agency conversations.
• Analyze large and complex datasets to identify trends, patterns, and opportunities for product development, marketing, and sales.
• Develop and implement a consumer insight and brand framework to ensure consistent and efficient delivery of insights across the organization.
• Lead Customer experience understanding for and insights by CSAT (Customer satisfaction survey) and VOC (Voice of Customer) management.
• Stay abreast of industry trends, Digital solutions, emerging consumer technologies, and competitive landscape.

Requirements

• Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field.
• 7+ years of experience in consumer insights, market research, innovation and data analytics within the FMCG industry.
• Proven track record of leading and delivering impactful consumer research projects.
• Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
• Experience working in a multinational company with exposure to diverse markets.
• Experience with market mix modeling and media analytics.
• Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.

Benefits

• Health insurance
• Professional development opportunities