Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights.
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
Own campaign performance and reporting insights while recommending opportunities for optimization.
Reviewing performance of models across revenue, performance, and pacing.
Design and implement tests to evaluate model and feature performance.
Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
Develop innovative measurement tools and solutions.
Consult with clients regarding development & alignment of marketing programs across on-line channels.
Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts.
Communicate campaign optimization results to clients to prove value against original business goals.

5+ years of working experience in a similar role.
Extensive experience with SQL and Excel/pivot tables.
Experience in a digital media/Programmatic analytics role
Experience puling & putting together audience insights reports
Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus.
Excellent presentation/visualization/storytelling skills with PowerPoint.
Excellent diagnostic skills.
Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
Professional oral and written communication skills.
Client facing experience.
Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.

Director, Analytics & Insights – Programmatic

Key skills