Deliver assigned aspects of regional marketing events, including conferences, webinars, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies.
Participate in developing event concepts, identifying target audiences, and agreeing appropriate themes, formats, and venues for regional markets.
Support decisions around event participation, including which events should be supported, who should attend, how Cengage is represented, and what activities occur on-site.
Coordinate event logistics, including booking, travel, hospitality, amenities, shipping, and on-site execution across one or more regions.
Support event production activities, including vendor coordination, staffing, equipment rentals, and oversight of operations during live and virtual events.
Prepare, track, and monitor event budgets and MQL / conversion outcomes, ensuring spend aligns with approved plans, and that event leads and follow-ups are tracked in SFDC.
Provide field marketing support to regional sales teams, including quick-turn customization of approved, templated materials (e.g., presentations, one-pagers, emails, event follow-ups) to support regional selling moments and events.
Ensure all customized materials remain aligned with global brand, messaging, and legal guidelines, flagging requests that fall outside approved frameworks.
Deliver assignments requiring independent judgment while operating within defined procedures and under regular supervisory review.

Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience
Typically requires 2+ years of relevant experience in event marketing, field marketing, or a related area
Working knowledge of event marketing and field marketing concepts, including event planning, coordination, and on-site execution
Experience supporting field or sales-adjacent marketing activities, including customization of templated marketing or sales materials
Ability to manage multiple workstreams across events and field support, resolving issues and prioritizing urgent, time-sensitive requests
to a high standard
Strong organizational skills and attention to detail, including managing timelines, vendors, budgets, and logistics across regions
Strong written and verbal communication, with the ability to collaborate effectively with internal teams and external partners
Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.

Marketing Manager – Events, Customer Programs

Key skills