Key skills
Leadership
About this role
Role Overview
- Building Enterprise-wide empathy and understanding of consumers based on important demographics, behaviors, needs, and attitudes
- Designing and executing guest or consumer research to support key initiatives
- Serving as the primary contact for internal partners and identifying appropriate research methods, data sources, and vendors/suppliers to execute work
- Leading the design, execution, and measurement of consumer perception measurement including brand health and reputation, ensuring alignment with organizational objectives
- Delivering insights and strategic recommendations to senior leadership
Requirements
- 8+ years of consumer insights or market research inclusive of brand health measurement or corporate reputation measurement
- Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners
- Experience working with brand health and reputation measurement partners including Kantar, Morning Consult, YouGov, BERA, HarrisPoll, Interbrand, Stagwell, etc.
- Synthesize data from multiple sources (e.g., Nielsen, MRI, SNL Kagan, and internal sources) into clear, compelling narratives
- Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks
- Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms
- Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals
- Strong foundational knowledge of qualitative and quantitative research methods and tools
- Capable of managing multiple projects simultaneously
- Ability to manage external vendors, ensuring quality and timeliness of projects
Benefits
- comprehensive health benefits and programs including medical, vision, dental, life insurance
- 401(k)
- employee discount
- short term disability
- long term disability
- paid sick leave
- paid national holidays
- paid vacation