Lead the Asia consumer insights ecosystem and drive key research projects
Maximize the business unit's learning plan investment by ensuring alignment to strategic areas for value creation
Lead the design and implementation of quantitative and qualitative research methodologies
Develop and execute comprehensive consumer research programs to understand consumer needs, preferences, and purchase behavior
Champion knowledge management system across the organization
Analyze large and complex datasets to identify trends, patterns, and opportunities for product development, marketing, and sales
Develop and implement a consumer insight and brand framework for efficient delivery across the organization
Lead customer experience understanding for insights by CSAT and VOC management
Stay abreast of industry trends, digital solutions, emerging consumer technologies, and competitive landscape

Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related field.
7+ years of experience in consumer insights, market research, innovation, and data analytics within the FMCG industry.
Proven track record of leading and delivering impactful consumer research projects.
Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
Experience working in a multinational company with exposure to diverse markets.
Experience with market mix modeling and media analytics.
Demonstrated success in driving business results through objective and fact-based analysis, understanding market dynamics, and translating consumer analytics into actionable strategies.

Insights & Analytics Lead

Key skills