Manage a dynamic team while leading strategic marketing initiatives designed to drive brand and revenue growth.
Collaborate across multiple teams and execute campaigns during a period of rebranding.
Develop and implement marketing and communication strategies tailored to the Northeast market.
Ensure consistent application of the company’s brand identity across all materials and communications.
Plan, execute, and measure multi-channel marketing campaigns to drive customer acquisition, engagement, and retention.
Oversee digital marketing including website location-page management, SEO, SEM, social media, and online advertising.
Develop and manage a content strategy delivering compelling, relevant content across blogs, articles, videos, and other formats.
Lead the creation and delivery of standard and customized communications for clients and prospects.
Conduct market and competitive research to identify trends and opportunities.

Bachelor’s degree in marketing, Communications, Public Relations, or related field; MBA preferred.
Minimum 10 years of marketing experience, preferably in insurance, financial services, banking, or professional services.
At least 5 years of team management experience.
Demonstrate ability to lead, develop, and influence cross functional teams.
Demonstrate expertise in leveraging AI technologies and machine learning applied in a marketing capacity.
Proficiency with marketing databases, CRM tools, and digital marketing platforms.
Strong strategic thinking, project management, and multitasking skills.
Excellent verbal and written communication, with persuasive presentation abilities.
You must be able to travel up to 20% of the time.

Generous time off, including personal, learning and development and volunteering.
Tuition reimbursement and professional development opportunities
Hybrid work
Charitable contribution match programs.
Stock purchase opportunities.

Senior Director – Marketing, Communications

Key skills