Research and identify high-value subreddits for each product based on audience fit, community health, and posting norms
Develop and execute a content and engagement strategy that aligns with Reddit culture and community expectations
Build karma and establish credibility within relevant communities through consistent, value-driven participation
Exercise sound judgment on when to post, when to engage in comments, and when to observe
Measure and report on performance without relying on methods that signal promotional intent
Monitor subreddit rules and moderator behavior proactively to maintain standing across communities
Adapt voice, tone, and approach per subreddit — what performs in one community may be unwelcome in another

Demonstrable experience driving product or brand growth through Reddit — with results and examples to back it up
Strong command of Reddit culture, community dynamics, and what separates content that gains traction from content that gets flagged
Ability to craft posts and comments that read as genuine contributions, not marketing material
Clear understanding of how to build a sustainable Reddit presence without tactics that carry long-term risk
Familiarity with how community rules, mod culture, and platform behavior vary significantly across subreddits
Experience in fitness, productivity, or self-improvement communities on Reddit (Nice-to-Have)
Familiarity with Reddit Ads as a complement to an organic strategy (Nice-to-Have)
Experience managing Reddit growth across multiple products or brands simultaneously (Nice-to-Have)
Understanding of how Reddit presence contributes to broader SEO and organic visibility (Nice-to-Have)

Reddit Growth Specialist – Contract

Key skills