Support the execution of enterprise objectives for the website, using insights from opportunity assessments, competitive analyses, and performance data
Collaborate with teams across Enterprise Marketing to identify and distill marketing and campaign objectives into specific web requirements
Support teams across the enterprise through coordination that promotes timely delivery of web projects and campaigns
Partner with content strategy teams, ensuring that the website’s content is user-centric and optimized for SEO/GEO, and provides meaningful value to users
Work closely with creative and UX teams to deliver web pages optimized for user experience, accessibility, and mobile responsiveness
Advocate for standards in UI/UX, ensuring the website is intuitive, efficient, and easy to navigate
Solid understanding of Adobe’s Enterprise business while identifying customer needs for exploration, learning, engagement, and community by applying user insights, journeys, and persona research
Partner with data analysts and the Web team to enhance customer-level measurement and drive BACOM site performance, engagement, and business impact

Demonstrated experience in web strategy, web development or digital marketing in a high-tech environment
Skills related to web marketing, SEO/GEO, web UX/UI, content management systems, and project management
Bachelor or equivalent experience
Ability to prioritize and support decision-making in uncertain situations
Ability to balance multiple projects simultaneously and meet deadlines in a fast-paced environment
Motivated self-starter who builds energy and clarity while holding empathy for the end user experience and your coworker community that delivers those experiences
Experience communicating with senior leaders as needed, with the ability to tailor messaging appropriately.

Senior Manager, Enterprise Business Web Strategy

Key skills